The first step is to provide information about what exactly an ecological footprint is. I have already set up a blog about ecofootprinting here communities.livejournal.com/ecofootprint & we would like to produce a leaflet explains the basic idea. If things go to plan we would hope to launch it in around July with a green walk around the borough that culminates in a picnic.
One possibility is to run some workshops or create a video to provide an alternative way of learning about the environmental our lifestyles have on a local & global level. Participants could complete one of the existing questionnaires on ecological footprint that individual participants & their households create on the planet.